One More Sample Of 360-Degree Product Floating Effect

March 25, 2014  |  360 Product Photography, Product Photography  |  Comments Off
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Here’s another interesting example, showing how a floating effected was achieved in the 360 product photography of this handmade wooden tennis paddle. Luckily, we were allowed to damage this product to get our desired presentation!

So there were two holes drilled: a tiny one at the top of the paddle for a small screw hook and the other one was made trough the back of the handle. The last one was then used to simply attach the handle to the turntable via a matching bolt (which was cut halfway through). At the top we had a small decorative screw hook wired to a horizontal poll at the top (not visible on the images) via a translucent fishing line. Without the fishing line suspension, the paddle would bounce too far left and right which obviously wouldn’t look good on the final 360-degree images.

Our basic Ortery PhotoCapture 360 turntable was good enough to handle the automatic rotation of this very light product. Other than that, we added a small light source behind the backdrop to bring some contrast to the paddle which was quite important for this light colored wooden product.

Head out to our recent WebRotate 360 blog post to see a few screenshots featuring this paddle and showing how our new 360 product photography software was used to easily remove the turntable, the hook, and the rest of the setup from the images to achieve a pure white background in a few mouse clicks: click HERE.

Back To The Future Or How We Started Shooting Products In 360 Degrees

February 11, 2014  |  360 Photography Equipment, 360 Product Photography, Product Photography  |  Comments Off
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Just wanted to give our readers a little inspiration by showing a few old images of our test 360 photography setups that we put together almost 5 years ago. Back then we were just starting with the concept of 360 product photography using our then brand-new Ortery equipment that we still use now and even some automated “cake-stand equipment” that has been long forgotten!

A lot has happened since then.. We recently estimated that we produced almost 300,000 images during these years and at least three of our Canon DSLRs went dead in between which is easy when you shoot 360-degree images non-stop for weeks in a row!

We had a lot of fun shooting 360 photography for Canon, Glock, Manfrotto and many others in the US and abroad – five years ago we probably had just a couple of serious competitors in the area so winning these projects was much easier. These days a lot of photographers are starting to offer 360 product photography as the demand increased dramatically (as probably everything else that has to do with e-commerce) and the pricing finally started to make sense for a lot of folks.

We will keep posting here some of our most unique setups that we often had to invent on these assignment but please don’t hesitate to ask any questions or tips and tricks and stay tuned for our upcoming release of WebRotate 360 Product Viewer 3.5 which is a very big deal for all of us here at WebRotate 360.

Using Suspension Effect In Your 360 Product Photography Projects

January 8, 2014  |  360 Photography Equipment, 360 Product Photography  |  Comments Off
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Here’s one of our more interesting 360 product photography setups that we have long wanted to share with our friends. The task here was to photograph a set of cool Scubapro diving fins (among many other scuba items!) that presented a certain challenge due to their peculiar shape. Obviously just throwing a fin onto the turntable wouldn’t be such a good idea..

So we brainstormed this a bit and came up with this simple setup:

As you can see in the images, the main twist here is suspending the product from the top with a fishing line and having it touch the surface of the 360 turntable such that there’s just enough friction to control the product rotation.

We also had to ruin all of the fins we photographed as the only reliable / sturdy way to suspend a fin was to drill two tiny holes in the back of the fin to fix our fishing line which was then attached at the top to a metal pole that sits between the two shiny C-stands that you can see in the pictures.

The final stretch of the fishing line was also painted with a black marker so that it’s not very visible on the product images.

The rest of the lighting setup is pretty straightforward – there’re two lights just behind the product to overexpose the background and there’re two more powerful light-boxes at the front and the third one above the fin to bring the main light onto the product.

This is one of the situations where having a robotic 360 photography turntable or a Photobench studio like the ones we sell here would usually not work due to the subtle nature of the suspension that is safer and more flexible to control manually.

Here’s our newer post about another interesting suspension photography sample which actually uses a robotic turntable – click here.

You can see how we built this manual platform on our page dedicated solely to our famous DIY 360 Product Photography Turntable.

360 DIY Photography by Patrick Day

November 6, 2013  |  360 Photography Equipment, 360 Product Photography, Product Photography  |  Comments Off
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This is the first time we saw a DIY 360 photography turntable that has a simple design and is not just automatic but also features a unique opening in the center. This surely opens a lot of possibilities with the bottom lighting that can really help with a shadow free 360 product photography. Patrick says the development is still in progress but we can clearly see how his concept can be very useful.

We’re looking forward to seeing how Patrick’s design will evolve. Of course, if you own a commercial studio or an e-commerce shop that needs to handle a large number of products, our new industry leading robotic Ortery PhotoBench series share a similar concept with built-in lighting and full computer controlled automation.

DIY 360 Degree Scooter Photography By See 360 Degrees

October 1, 2013  |  360 Photography Equipment, 360 Product Photography  |  Comments Off
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In this guest blog post our friend, an Australian product photographer Bary Daly, is sharing his 360 photography setup that they used to capture 360 product images of several scooters for one of their clients. 

I shot 4 mobile scooters last year for a company here in Melbourne. I did it here in my small studio which would be a 6 m x 4 m. The scooters are very heavy so it took 2 people to get them in then lift them up on the turntable.

I have a very unsophisticated set up. I used 3 direct light heads with five (28watt fluorescent colour temperature 5000k-5500k) bulbs in each head. These lights plus reflectors on both sides of the scooter and at the back was all the light needed.

360 scooter photography

I used direct lights because flash lights make the rotation flicker as there is a slight difference in power output between each flash. To keep the perspective of the scooter right I positioned the camera as far back as possible with a 105mm lens. The aperture also needs to be at least f16 to give sharp definition to the scooter from back to front. I focused on the front then set to manual so it would not change as the scooter spins. At f16 the shutter needs to be dragged to get the best exposure I’m not sure exactly what it was but the camera needs to be on a tripod.

The top part of the turntable is marked 24 evenly around. I did this by putting masking tape around the top of the turntable then peeling it off measuring it and dividing it by 24. 24 images works well for large items smaller products need more images per rotation to make them look smooth.

360 product photography

Once the 24 images are complete a clipping paths is done for each image to knock out the background and fill it with white. I’ve also added a reflection on the tires to enhance the perception of depth.

This set up works well for most large items. The turntable is home made using 2 pieces of scrap woods with a 12 inch Lazy Susan bearing in between. It can take quite a bit of weight also. Live models also works well with this setup.

See the completed 360 product view here:

Bary Daly is a manager and a photographer at See 360 Degrees in Melbourne, Australia. His company offers a unique service based on the wealth of experience in product photography to truly make your products stand out. Visit their website for more information and check out their blog for more 360 photography samples and resources.

Like blogging? PhotoGear 360 is looking for guest bloggers who would like to share 360 product photography tips and tricks on this blog. Just send us an email to support at photogear360 dot com.