DIY 360 Product Photography Turntable with Magnetic Trigger

October 27, 2014  |  360 Photography Equipment, 360 Product Photography  |  Comments Off
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We just recently stumbled upon this interesting video by Marcin Kowalski from Norway, showing his cool DIY 360 product photography platform that we think really stands out.
What sets Marcin’s table apart from the other DIY concepts we have seen so far is a magnetically triggered shutter which really makes his hardware design quite simple and cost effective (e.g., doesn’t need a stepper motor, etc..).

As you will see in the video, Marcin placed a bunch of small magnets underneath the rotating platform at 10-degree increments. The magnets trigger a magnetic sensor as the platform continuously rotates at a chosen speed which then triggers the camera shutter using simple wiring.

The table construction looks solid and without the need for a stepper motor, we think this concept can be used to build heavy duty platforms for much large objects. We’re just wishing it had a wireless trigger!

So please check out the video below and if you follow the Youtube link you will also find the list of parts that Marcin used for his project and you will be surprised how little it costs to put this turntable together.

360 Product Photographer at Work

September 18, 2014  |  360 Photography Equipment, 360 Product Photography, Product Photography  |  Comments Off
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Here at Photogear 360 we are always on the lookout for useful 360 photography resources. And today, thanks to the product photographer Frank Bekker at Amorphium Imaging based in South Africa, this is a short video that Amorphium Imaging just shared on Youtube to demo their neat 360 product photography workflow and setup!

In addition to the 360 product spins, Frank also does a few still shots to produce a complete set of images for each product – all using the same equipment and software.

We will take an educated guess here and suggest that the 360 product photography turntable shown in the video is perhaps one of the larger ones of the Ortery’s PhotoCapture 360 series. Most likely, it’s PhotoCapture 360M with an extended platform to allow for larger items but it could be an L or XL model as well.

PhotoCapture turntables come with their own control software that you can see at work in the video. It automatically synchronizes your camera and the turntable with a lot of handy option such as live preview, ability to re-shoot and refocus on a given shot, set most of you camera settings for your current lighting conditions and a lot more.

White Background in Your 360 Product Photography Projects

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If you noticed in our sample 360 product views on, they are all produced on pure white background. This is also a common practice with most popular e-commerce websites where clean white spaces are generally favored over heavier colored ones. Majority of still product photography produced for e-commerce these days also follows the same pattern.

If you are just starting with the 360 product photography, these simple tips below can help achieving almost pure white background in your raw images, and then some minor image post-production can eliminate the rest of the shadows or unnecessary gradients.

If a product is not white or light grey, the common approach with our 360 product photography is to overexpose the product background as much as possible. So the background behind and below our product have to be much brighter than the actual product on the set. The more contrast we can achieve between our background and the product the better. A simplest solution is to put a couple of light sources just behind our product, shooting at our backdrop as per this diagram (diagrams were created with the help of Lighting Setup PSD by Kevin Kertz):

On other occasions we can put our background light source directly behind the backdrop, shooting at the backdrop towards our product as you can see on the next diagram. And then we always have a lightbox on a boom arm sitting above the product and pointing towards our turntable with some angle to light up the top of the product and the turntable itself. Sometimes it makes sense putting a white semi-translucent sheet under the product as the reflection it produces helps with the shades in various ways. And then, of course, we have our main lights that actually illuminate the product at the front which are shown here via the two larger lightboxes next to the camera (we never use strobes in our 360 product photography!).

Also, depending on your 360 photography turntable manufacturer, the rotating platform itself can be translucent, allowing you to put a light source under the table and shooting straight up, eliminating most of the product shade (can also make the product look weird with a lot of odd shine at the bottom of the product).

So if you have sufficient contrast in your final 360 product images, you can often just use a standard photographic filter effect called Levels (that we also have in the new version of WebRotate 360 software) to overexpose your image highlights even further to make the background pure white (if it’s not there yet straight out of the camera). And you can still leave some very light shade under the product if it gets too bright as you move the Whites slider – this minor shading will still look good in most cases.

You can see the whole process of making the background pure white in our tennis rocket example in this video using the WebRotate 360 software.

One More Sample Of 360-Degree Product Floating Effect

March 25, 2014  |  360 Product Photography, Product Photography  |  Comments Off
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Here’s another interesting example, showing how a floating effected was achieved in the 360 product photography of this handmade wooden tennis paddle. Luckily, we were allowed to damage this product to get our desired presentation!

So there were two holes drilled: a tiny one at the top of the paddle for a small screw hook and the other one was made trough the back of the handle. The last one was then used to simply attach the handle to the turntable via a matching bolt (which was cut halfway through). At the top we had a small decorative screw hook wired to a horizontal poll at the top (not visible on the images) via a translucent fishing line. Without the fishing line suspension, the paddle would bounce too far left and right which obviously wouldn’t look good on the final 360-degree images.

Our basic Ortery PhotoCapture 360 turntable was good enough to handle the automatic rotation of this very light product. Other than that, we added a small light source behind the backdrop to bring some contrast to the paddle which was quite important for this light colored wooden product.

Head out to our recent WebRotate 360 blog post to see a few screenshots featuring this paddle and showing how our new 360 product photography software was used to easily remove the turntable, the hook, and the rest of the setup from the images to achieve a pure white background in a few mouse clicks: click HERE.

Back To The Future Or How We Started Shooting Products In 360 Degrees

February 11, 2014  |  360 Photography Equipment, 360 Product Photography, Product Photography  |  Comments Off
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Just wanted to give our readers a little inspiration by showing a few old images of our test 360 photography setups that we put together almost 5 years ago. Back then we were just starting with the concept of 360 product photography using our then brand-new Ortery equipment that we still use now and even some automated “cake-stand equipment” that has been long forgotten!

A lot has happened since then.. We recently estimated that we produced almost 300,000 images during these years and at least three of our Canon DSLRs went dead in between which is easy when you shoot 360-degree images non-stop for weeks in a row!

We had a lot of fun shooting 360 photography for Canon, Glock, Manfrotto and many others in the US and abroad – five years ago we probably had just a couple of serious competitors in the area so winning these projects was much easier. These days a lot of photographers are starting to offer 360 product photography as the demand increased dramatically (as probably everything else that has to do with e-commerce) and the pricing finally started to make sense for a lot of folks.

We will keep posting here some of our most unique setups that we often had to invent on these assignment but please don’t hesitate to ask any questions or tips and tricks and stay tuned for our upcoming release of WebRotate 360 Product Viewer 3.5 which is a very big deal for all of us here at WebRotate 360.